During the Spring Festival holiday, there has been a noticeable increase in the trend of the "family economy," leading to a surge in demand for new home appliances. Suning.com has reported impressive sales figures for large electronic products such as TVs larger than 85 inches, large-capacity cross-door refrigerators, and floor scrubbers, which have become popular choices for showing filial piety to elders.
The store manager of Suning.com's store in Xianlin, Nanjing, mentioned that during the first and second days of the Lunar New Year, they received numerous consumers buying home appliances for their parents or relatives. Many people returning home for the holiday find that their existing appliances are either too small or outdated, prompting them to take the opportunity to upgrade. There has also been a noticeable increase in sales of health, cleaning, heating appliances, as well as mobile phones and computers during the Spring Festival.
In Shanxi Shuozhou, a consumer named Mr. Li visited a Suning.com store and noted that the tea bar machine has become a trendy item among local families. Therefore, he wants to buy one for his parents to be used during family gatherings.
Suning.com's stores nationwide are operating normally and are offering substantial discounts for old-for-new exchanges and bundled purchases of home appliances during the Spring Festival. They are also providing services such as 7-day no-reason return and exchange, 7-day price protection after receipt, and price compensation for overpaying. Online, Suning.com has launched the "Spring Festival Never Closes" service commitment, including compensation for late deliveries by merchants, delayed shipping compensation, instant refunds for undelivered goods, and worry-free freight insurance refunds and exchanges to enhance the shopping experience during the Spring Festival holiday.
Suning.com has kept its logistics operations running during the Spring Festival for 12 consecutive years, ensuring timely delivery during the holiday. Consumers can purchase various products online and offline at Suning.com, with normal nationwide delivery and a next-day arrival rate of over 90%. Additionally, for over 200 prefecture-level cities, Suning.com provides normal appointment delivery and installation services for large home appliances.